Programs

Umpqua Community College

AAS - Marketing

Program Outcomes

Weight Outcomes Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
14% Communicate effectively using oral and writing skills. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Operate effectively as a member of a team. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Use appropriate current technology such as computers, fax machines, adding machines, copiers, and other office equipment. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Exhibit professional skills in marketing that will assure workplace success. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Apply appropriate ethical choices on both a professional and personal basis. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Exhibit critical thinking and decision making skills. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
14% Use information technologies, in particular the internet, as a marketing tool. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20

 

Courses linked to this program

Weight Course Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
3.2% BA 101 - Introduction to Business 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 106A - Business Leadership I 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 165 - Customer Service 10% 0% 50% 20% 20% 10, 0, 50, 20, 20
3.2% WR 121 - English Composition: Intro to Argument 41.8% 23.2% 30.5% 22.6% 24.8% 41.8, 23.2, 30.5, 22.6, 24.8
3.2% BA 106B - Business Leadership II 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 180 - Business Mathematics 30% 38% 30% 0% 2% 30, 38, 30, 0, 2
3.2% BA 214 - Business Communications 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% SP 111 - Fundamentals of Public Speaking 44.3% 18.4% 13.4% 18.4% 5.8% 44.3, 18.4, 13.4, 18.4, 5.8
3.2% WR 122 - English Composition: Style and Argument 17.4% 13.4% 16.2% 10.9% 17.6% 17.4, 13.4, 16.2, 10.9, 17.6
3.2% BA 226 - Business Law 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 106C - Business Leadership III 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 181 - Business Mathematics II 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 223 - Marketing 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% SDP 109 - Elements of Supervision 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% CIS 195 - Authoring for the World Wide Web 38% 19% 18% 19% 6% 38, 19, 18, 19, 6
3.2% BA 128 - Accounting Applications I 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 211 - Principles of Accounting I 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 231 - Computers in Business 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 238 - Salesmanship 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% CWE 161 - CWE Seminar I 23% 23% 23% 23% 8% 23, 23, 23, 23, 8
3.2% BA 249 - Retailing 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 280B - Cooperative Work Experience/Marketing 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% CWE 162 - CWE Seminar II 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% ECON 115 - Introduction to Economics 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% WR 227 - Technical Report Writing 46% 16.5% 20.5% 8.5% 8.5% 46, 16.5, 20.5, 8.5, 8.5
3.2% BA 207 - Introduction to E-Commerce 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 239 - Advertising 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% CIS 125D - Microcomputer Applications - Database 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% SP 219 - Small Group Discussion 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% CWE 163 - CWE Seminar III 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
3.2% BA 206 - Mangement Fundamentals 20% 20% 20% 20% 20% 20, 20, 20, 20, 20