| 12.5% |
Define advertising and appreciate how advertising communicates goods, services, and ideas to consumers. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Understand the variety and complexity of advertising as it relates to the consumer. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Become familiar with audience responses to advertising and learn methods of researching and evaluating those responses. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Identify the strengths and weaknesses of various media. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Recognize governmental, economical, ethical, social, and cultural constraints on advertising. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Understand the importance of creativity in advertising. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Recognize effective headlines, copy, and layout in print media. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 12.5% |
Evaluate an advertising program's overall effectiveness. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
