Weight | Outcomes | Applied Learning | Specialized Knowledge | Intellectual Skills | Integrative/Broad Knowledge | Civic Learning | ||
12.5% | Examine the career opportunities available in selling and related fields. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Understand the importance of building partnering relationships with potential customers. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Examine the ethical and legal issues in selling. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Learn the basic theories of human motivation and how they relate to buying behavior. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Identify specific techniques involved in selling, i.e. prospecting, planning, and making a sales presentation, negotiating buyer resistance, closing a sale, organizing a territory, and managing time. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Learn the various technologies that facilitate and support salespeople and the sales functions within an organization. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Learn the importance of customer service and understand the major customer service strategies. | 20% | 20% | 20% | 20% | 20% | ||
12.5% | Develop a professional sales image. | 20% | 20% | 20% | 20% | 20% |