To gain a basic understanding of the operation of retail firms.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To understand the importance of planning in retail management including strategic planning, operations planning, and administration.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To identify retail customers and to examine recent demographic, economic, and psychographic changes int he retail consumer's behavior and the implications of these changes for the retailer.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To discuss the evolution of retail competition and to analyze the current competition in retailing, including non-store retailing.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To understand the marketing channel and channel behavior with respect to the retail firm.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To learn about managing retail operations including financial planning, merchandise buying and handling, merchandise pricing, advertising, and promotion, store location, store design, and layout.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To examine the role that human resources play in retail firms.
20%
20%
20%
20%
20%
20,
20,
20,
20,
20
12.5%
To evaluate an advertising program's overall effectiveness.
