Programs

Umpqua Community College

Public Relations Specialist Certificate

Program Outcomes

Weight Outcomes Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
10% Apply ethical principles to communication tasks, including decision making and crafting of public messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Practice systemic critical thinking processes related to communication issues, developing tactical strategies and implementing creative solutions. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Critically analyze and evaluate written, verbal, and nonverbal messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Communicate effectively and appropriately with diverse and multicultural audiences using appropriate speaking, listening, and writing skills. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Take responsibility for establishing collaborative work settings; conceptualize, organize, participate in and actualize teams in a creative, flexible, and collegial manner. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Demonstrate an understanding of and act in the mediating role of the professional communicator within organizations, between organizations, and between the organization and the general public. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Develop, maintain and nuture relationships in professional contexts. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Project a professional and personable image(includes utilizing appropriate language, attire, nonverbal signals, technology, and document presentation). 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Demonstrate a clear ability to interview, research, plan, secure resources for, initiate, complete and evaluate projects and events. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
10% Use information technology effectively and efficiently to conduct research and to create and deliver messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20

 

Courses linked to this program

Weight Course Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
6% J 251 - Writing for the Media 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% VC 121 - Layout Basics 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% CIS 125H - Writing Web Pages 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
6% BA 238 - Salesmanship 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
6% WR 121 - English Composition: Intro to Argument 41.8% 23.2% 30.5% 22.6% 24.8% 41.8, 23.2, 30.5, 22.6, 24.8
6% J 215 - Journalism Production 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% BA 101 - Introduction to Business 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
6% SP 111 - Fundamentals of Public Speaking 44.3% 18.4% 13.4% 18.4% 5.8% 44.3, 18.4, 13.4, 18.4, 5.8
6% SP 105 - Listening 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
6% MTH 105 - Introduction to Contemporary Mathematics 53.8% 14.4% 28.9% 2.8% 0% 53.8, 14.4, 28.9, 2.8, 0
16% Approved Elective - Elective Course 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% J 205 - Public Relations 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% J 211 - Introduction to Mass Communication 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
6% BA 223 - Marketing 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
6% SP 112 - Persuasive Speech 20% 20% 20% 20% 20% 20, 20, 20, 20, 20