Programs

Umpqua Community College

Public Relations Communication Assistant Certificate

Program Outcomes

Weight Outcomes Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
11% Apply ethical principles to communication tasks, including decision making and crafting of public messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Practice systemic critical thinking processes related to communication issues, developing tactical strategies, and implementing creative solutions. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Critically analyze and evaluate written, verbal, and nonverbal messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Communicate effectively and appropriately with diverse and multicultural audiences using appropriate speaking, listening, and writing skills. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Take responsibility for establishing and collaborative work settings; conceptualize, organize, participate in and actualize teams in a creative, flexible, and collegial manner. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Develop, maintain and nurture relationships in professional contexts. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Project a professional and personable image (includes utilizing appropriate language, attire, nonverbal signals, technology, and document presentation). 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
11% Demonstrate a clear ability to interview, research, plan, secure resources for, initiate, complete and evaluate projects and events. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
12% Use information technology effectively and efficiently to conduct research and to create and deliver messages. 20% 20% 20% 20% 20% 20, 20, 20, 20, 20

 

Courses linked to this program

Weight Course Applied Learning Specialized Knowledge Intellectual Skills Integrative/Broad Knowledge Civic Learning    
20% J 205 - Public Relations 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
20% J 211 - Introduction to Mass Communication 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
20% J 251 - Writing for the Media 0% 0% 0% 0% 0% 0, 0, 0, 0, 0
20% SP 105 - Listening 20% 20% 20% 20% 20% 20, 20, 20, 20, 20
20% SP 112 - Persuasive Speech 20% 20% 20% 20% 20% 20, 20, 20, 20, 20