| 20% |
Define the elements that make up the marketing environment and explain how they apply to practical examples. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 20% |
Explain how marketers identify consumer needs and supply products/services to satisfy those needs. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 20% |
Describe how a marketer implements the elements of product/service strategy, distribution strategy, promotional strategy, and pricing strategy. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 20% |
Explain how marketing principles relate to international marketing, service marketing, and nonprofit marketing. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
| 20% |
Explore careers in marketing. |
20% |
20% |
20% |
20% |
20% |
20,
20,
20,
20,
20
|
|
