Identify type anatomy and properly use type specification and measurement terms.
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Identify and compare the similarities and differences between the major type classifications.
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Choose an appropriate typeface for a particular background, match a particular type personality with a message.
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Establish a hierarchy of information through type treatments.
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Edit type.
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Craft type using a page layout program by controlling all character and paragraph formatting, include control over kerning and tracking, tabs and indents, and leading.
