Weight | Outcomes | Applied Learning | Specialized Knowledge | Intellectual Skills | Integrative/Broad Knowledge | Civic Learning | ||
30% | Demonstrate an understanding of the overall role advertising plays in the business world. | 35% | 30% | 15% | 10% | 10% | ||
30% | Demonstrate an understanding of advertising strategies and budgets. | 35% | 35% | 15% | 10% | 5% | ||
30% | Identify and understand the various advertising media | 35% | 35% | 15% | 10% | 5% | ||
10% | Demonstrate an understanding of how an advertising agency operates | 35% | 35% | 15% | 10% | 5% |